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Our Story

Welcome to MAGNEPUP — where innovation meets love for dogs.

We’re a woman-owned, family-supported business based in sunny Arizona, and our story began not in a boardroom, but right at home, with a real-life challenge.

After my husband was hospitalized and began his recovery, part of his therapy included walking our dogs — something simple, comforting, and familiar. But even that came with unexpected challenges. His reduced hand strength and balance made it difficult — and even dangerous — to use traditional leash and collar buckles. Holding our wiggly dogs still while trying to align a stiff spring buckle was more than frustrating — it posed a real fall risk.

We searched everywhere for a better solution. When we couldn’t find one, we decided to create it ourselves.

And that’s how MAGNEPUP was born.

A patented buckle system uses the ease and alignment power of magnets to guide the pieces together, while grapple claws lock in securely to hold everything in place. When it's time to release, a low-pressure button pushes the claws away from the magnet — making the process fast, safe, and simple, even for hands that need a little extra help.

At MAGNEPUP, we believe every family deserves tools that are safe, smart, and designed with real people in mind. Whether you're recovering from an injury, managing mobility limitations, or simply want a smoother, safer connection with your pup — our products are made for you.

From our family to yours, thank you for being part of the MAGNEPUP journey. We hope you love our products as much as we’ve loved creating them.

— The MAGNEPUP Family 

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MAGNEPUP

Our Leadership Team

At MAGNEPUP, our most important leaders don't sit in corner offices-they nap on couches, chase tennis balls, and occasionally drool on the job. Meet the real decision-makers behind the brand:

Mack

Chief Security Officer (CSO)

Mack takes safety seriously. From alerting the neighborhood to every passing squirrel to conducting rigorous "Stranger danger" assessments of delivery drivers, Mack ensures Magnepup gear meets the highest standards of protection. When not on patrol, he is lobbying for more treat breaks in the workplace.

Moose

Chief Product Officer (CPO)

Every product gets Moose-tested and Moose-approved. She oversees all Research and Fetch Development, stress-testing collars, harnesses, and leashes with zoomies, tug of war, and the occasional mud bath. Moose's pawprint of approval guarantees Magnepup gear is ready for adventure.  

Humans-Supporting Staff

While Mack and Moose run the show, the humans do their best to keep up. From designing new products to managing fast shipping, they handle the details so the pups can focus on the big picture: walks, wags, and winning hearts.